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From Manual Course Management to a Structured, Scalable Learning Experience

CLIENT: Sarah Maluyo

Founder, Facebook Ads Mastermind PH

Platforms:

Wordpress, Elementor, Activecampaign, Thrivecart Learn

The Situation:

Sarah had built a valuable program. Her Facebook Ads Mastermind was helping aspiring Filipino ads specialists gain real skills and confidence, but the funnel experience behind the scenes wasn’t keeping up with the program’s growth.

Course access lived inside private Facebook groups.

Student inquiries required manual replies.

Enrollment pathways weren’t centralized.

The funnel structure relied heavily on Sarah’s time.

Nothing was broken. But it wasn’t designed to scale. As growth increased, so did the operational weight.

The Approach

We began by strengthening the funnel structure.

Instead of layering new tools on top of existing friction, we clarified the foundation first, creating a pathway that could support both the student journey and future growth.

Inside the Build:

  • A dedicated sales page to centralize inquiries and clarify the buying journey

  • Migration into a structured Learning Management System

  • Automated email communication to support the funnel experience

  • Organized processes to streamline enrollment and onboarding

  • Branded visual assets to elevate the overall journey

The Results

The transformation was structural, not flashy.

  • Manual workload decreased significantly.

  • Student access became clear and professional.

  • Ongoing platform costs were reduced.

  • Automations supported communication consistently.

Most importantly:

Sarah was able to focus on coaching and scaling the program instead of managing the funnel manually.

The Outcome

Facebook Ads Mastermind PH transitioned from a manually supported program into a structured funnel experience designed for growth.

The backend no longer required constant oversight.

The student journey felt cohesive.

And new enrollments no longer added operational strain.

This wasn’t about rebuilding everything.

It was about refining the funnel around what already worked, and strengthening the structure underneath it.

★ ★ ★ ★ ★

Therese did such an incredible job creating an effective marketing funnel for my online course. Not only did she produce outstanding work, but she was so enjoyable to work with as well. She was always prompt, professional, and kind. I will definitely be hiring her for my next project! I couldn't have done it without her!

Samantha Lee-Wright
Podcast coach
★ ★ ★ ★ ★

Therese worked as a Project Asisstant at Bigmouth Audio. I was consistently impressed by her essential managerial skills, her dedication, and work ethic. She is a hard worker and it was indeed a delight to work with her.

Stephen Scott
CEO
★ ★ ★ ★ ★

Therese has been incredibly reliable, trustworthy, and diligent, as well as always being friendly and positive. I would definitely recommend her to others

Mary Croydon
Managing Director
★ ★ ★ ★ ★

Therese is just awesome. Very professional and transparent. The tasks are always done reliably and to the fullest satisfaction. The report that is always issued with her work and her proactivity is particularly noteworthy

Roger Bauer
Entrepreneur
★ ★ ★ ★ ★

I found Therese very switched on and easy to work with! She needed minimal input and I completely trusted her to carry out the work requested. Would completely recommend Therese to anyone who is looking for someone reliable & hardworking in their corner!

Eve lameks
Director
★ ★ ★ ★ ★

Therese is a pleasure to work with and was always willing to learn new things to make my life easier. She has initiative and would suggest better ways of doing things and happily took direction to get the job done the way I'd like it to be done.

Amanda Woods
Travel Blogger

Considering Something Similar?

If your offer is strong but your funnel feels heavier behind the scenes, it may not be a marketing problem.

It may be a sign your funnel needs stronger foundations.

Let’s explore what strengthening your funnel structure could look like for your next stage of growth.

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