It’s immediately clear who I help
*
Yes
Kind of
No
It’s clear what I help them with
*
Yes
Kind of
No
My content connects to the problems my offers solve
*
Yes
Kind of
No
My social profiles and website clearly communicate what I do
*
Yes
Kind of
No
The people finding me are the kind of people I actually want to work with
*
Yes
Kind of
No
Attention Score
My content regularly gives people a clear next step.
*
Yes
Kind of
No
Someone interested in my work has somewhere meaningful to go
*
Yes
Kind of
No
My website makes the next step easy to find
*
Yes
Kind of
No
My calls to action lead somewhere intentionally
*
Yes
Kind of
No
I know what I want someone to do after they discover my business
*
Yes
Kind of
No
Next Step Score
I have a clear way for interested people to join my email list
*
Yes
Kind of
No
I have a lead magnet, opt-in, or other entry point that makes sense for my audience
*
Yes
Kind of
No
My free resource connects naturally to the work I eventually want people to hire or buy from me for
*
Yes
Kind of
No
My opt-in process is simple and working properly
*
Yes
Kind of
No
I’m not relying entirely on social media to stay connected with potential clients or customers
*
Yes
Kind of
No
Capture Score
New subscribers immediately receive what they signed up for
*
Yes
Kind of
No
I have a welcome or nurture experience after someone joins my list
*
Yes
Kind of
No
My emails continue the conversation started by my content or lead magnet
*
Yes
Kind of
No
My emails help subscribers understand what I do and how I can help
*
Yes
Kind of
No
My nurture journey naturally introduces the next step or relevant offer
*
Yes
Kind of
No
Nurture Score
My offers are easy to find and understand
*
Yes
Kind of
No
It’s clear who each offer is for
*
Yes
Kind of
No
My sales or service pages answer the questions someone needs before taking action
*
Yes
Kind of
No
There’s one clear call to action when someone is ready
*
Yes
Kind of
No
My booking, application, or checkout process feels straightforward
*
Yes
Kind of
No
Conversion Score
My content naturally connects to the next step I want people to take
*
Yes
Kind of
No
My lead magnet connects to my nurture content and paid offers
*
Yes
Kind of
No
My website, emails, funnels, and offers feel consistent with one another
*
Yes
Kind of
No
My automations and systems support the journey instead of creating unnecessary friction
*
Yes
Kind of
No
I can clearly explain how someone moves from discovering me to eventually becoming a client or customer
*
Yes
Kind of
No
Connection Score
Customer Journey Total Score
First Name
Email
*